B2B & Recruitment Marketing
“I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.” ―
About
Trusted By
About
For who?
Recruitment Managers
As a Recruitment Manager, you’re constantly under pressure to find the right candidates. Fast. But it’s not just about filling roles—it’s about creating an employer brand that attracts top talent and resonates in a competitive market. Every vacancy, every campaign, and every candidate interaction represents your brand and impacts your results. You need someone who understands not just recruitment marketing but the unique pain points that come with candidate attraction and engagement. I help Recruitment Managers like you craft content that not only builds awareness but genuinely engages, so you can focus on what you do best—bringing in top talent.
B2B Founders
As a B2B founder, your time is your most valuable asset. You know the importance of a strong online presence and thought leadership, but creating and maintaining it is time-consuming and complex. Beyond building a service or product, you’re also building trust with clients, investors, and partners. And yet, creating consistent, conversion-driven content often falls to the bottom of the list. I support B2B founders by developing content that positions you as a thought leader, engages your audience, and drives results—without demanding hours of your time.
About
Why work with me?
I’m Robbert, founder of Bold & Blue.
If there is one thing I learned in my marketing experience, then it's the importance of strong writing. You can have a superb targeting setup and throw millions into Google Ads or LinkedIn. But eventually, the story you tell is what makes the difference.
Turning ICPs into Fans, and Fans into Deals
The B2B landscape keeps on changing. Traditional lead generation does not work on its own anymore. You want to get into the minds of your ICP, so converting them will be easy when it's their time to buy. Sales calls will hardly feel like sales calls.
Tech + Data + Creativity = long term wins
Distributing and measuring content can be a bit of a black box. With more and more touchpoints in the buyer journey, I look at the bigger picture and avoid vanity metrics. Not everything can be attributed, but that doesn't mean it didn't help you close a deal. I know my way around various platforms and tools to distribute and optimize your content for maximized results.
Services
How I increase your marketing ROI
Account-based Marketing (ABM)
I support B2B companies in launching strategic ABM campaigns by identifying high-value accounts, developing customized content, and executing targeted multi-channel outreach. With a seamless alignment between sales and marketing, I ensure each interaction is tailored to drive engagement and build lasting client relationships.
LinkedIn Automation Campaigns
LinkedIn is still THE place to get in touch with your ideal clients or candidates, through one-on-one contact. By automating outreach and follow-up, I ensure consistent, personalized interactions that build relationships and generate a consistent inflow of warm leads.
LinkedIn Content
You need to build trust with your audience. How do you do that? Sharing thumb-stopping content on LinkedIn consistently. This will make you top-of-mind among your audience for when they are ready to buy.
Sounds good? Let's have a chat
Pick a slot in my calendar whenever suits you best.
Also, feel free to drop me an e-mail on [email protected] or call me on +31 616036343.